Jessica Wade
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Jessica Wade
design | go-to-market | futures thinking

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Designer

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Creative

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Founder

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Speaker

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Consultant

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Go-To-Market Strategist

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Futurist

| Designer | Creative | Founder | Speaker | Consultant | Go-To-Market Strategist | Futurist

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ABOUT ME

Growing up under the wide skies of rural South Texas instilled in me a deep connection with nature, while sports like tennis and surfing taught me determination and a lifelong love of learning. With a passion for the creative arts, I moved to New York City for college — trading blue horizons for skyscrapers and vibrant, diverse communities.

Curiosity has always been my compass. After beginning my career in design, I spent a year in Paris studying art history and language, deepening my understanding of how culture, technology, and the objects we create become our connection to the world around us. In 2009, as a mother of two young daughters, I founded an award-winning startup — an experience that sparked my ongoing exploration of how business can be a force for both people and planet. This path later led me into technology consulting across industries, and to completing an MBA focused on global sustainability.

My work has since evolved into a practice at the intersection of design, technology, culture, and living systems. As part of the global Living Systems cohort with the Lo-TEK Institute, my current research explores nature-based design and indigenous intelligence — learning from ecosystems as models of resilience, reciprocity, and adaptation. This work invites a shift from designing to dominate and extract from living systems to designing in relationship with them.

Supporting the systems work, I am devoted to inner development as a first step to systems change. Through creative expression and public performance — including embodying “Mother Earth” as a living, interactive presence — I explore how connection, empathy, and imagination can awaken new ways of seeing and being. I believe that meaningful transformation happens when inner awareness and outer systems evolve together.

Professionally, I have worked across global brands, institutions, startups, and creative communities — bridging strategy, design, storytelling, and sales. Whether leading co-creation futurist workshops, shaping go-to-market strategies, or designing digital and organizational systems, my focus is on helping people and teams build with intention, trust, and shared vision.

Recently, I’ve been taking on projects that support ecosystems that help New York City thrive. As an advisor for Hot Situations, an immersive art rave community, I’ve been building partnerships and writing content to support the continued growth of a co-creator ecosystem of performance artists and DJs. This work reflects my belief that culture is something we actively build together — and that spaces for music, art, and expression are essential to imagining new futures.

At home, I am a wife and mother of two teenage daughters. Our family life flows between NYC art shows, dancing, and live music, and restoring a farmhouse upstate — where I garden, hike, and enjoy making things with my hands. With my mini goldendoodle Billie by my side, I spend time volunteering with the Street Homeless Advocacy Project (SHAP) supporting members of the housing-insecure community by building trust and connecting them to safe, supportive resources.

Whether designing systems, building businesses, or creating spaces for connection, I am guided by a simple belief: the most meaningful futures emerge through relationship — to nature, to each other, and to the world each one of us dares to imagine.


Jessica taking Billie for a walk in upstate NY where she often spends weekends with her husband and two daughters.

 

DESIGN & IMAGINATION

Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.
— Albert Einstein

As AI and emerging technologies accelerate access to data and insight, our greatest opportunity is to deepen our creative capacity to design experiences, systems, and futures that serve both people and planet.

 

TRANSFORMATION & INNER DEVELOPMENT

True happiness... is not attained through self-gratification, but through fidelity to a worthy purpose.
— Helen Keller

Transformation is both an inner and outer process. It asks us to honor what has meaning, while creating space for what is ready to emerge — in ourselves, our work, and the systems we shape.

 

ADAPTATION & LIVING SYSTEMS

The real barrier to change is not lack of vision or ideas, but the inability to let go .
— Otto Scharmer, MIT and Presencing Institute

Nature shows us that resilience is foundational to evolution, emerging through adaptation and interdependence. True leadership, then, is not individual — it is the collective capacity to sense, respond, and evolve together. As our world changes, we are invited to let go of our individual limits and design systems rooted in relationship, reciprocity, and shared awareness.

 

 

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