ABOUT
Jessica is a visionary design strategist with extensive experience in design, creative, relationships and go-to-market.
She is a proven leader structuring dozens of $1 million B2B SaaS projects for Fortune 100, driving $2 million in B2C sales as a start-up founder, and repeatedly finalizing urgent special projects as a design director at Ralph Lauren.
Deep curiosity and empathy allow her to collaborate with specialized teams and align diverse stakeholders, enabling her to discover opportunities to solve complex problems.
Her MBA in sustainability reflects a commitment to leverage a portfolio of skill sets in design, sustainability, and emerging futures to drive positive change and growth in the world.
EXPERIENCE
2015-Present | New York, London, Paris
FREELANCE PROJECTS
Speaker and Event Organizer
Lead panel discussions and design thinking workshops, teaching creative leadership skills and co-collaborative futures thinking to 800+ business professionals globally.
2020-2024 | New York, NY, USA
UNILY
Consultant
Spearheaded collaborative consulting strategies to secure 80% of NAM sales team’s won ARR in 2023, building customer trust and excitement through tailored personas and collaborative role-plays.
Partnered with senior leaders across departments and industries, delivering customized presentations based on in-depth discovery sessions and quantitative and qualitative research.
Shortened sales cycle by 30%, streamlined decision-making with immersive 'day in the life' storytelling, replaced SaaS tech jargon with business value customized for each individual company.
Lead discussions on AI adoption strategy with considerations for reliability and proprietary content.
Won RFPs and RFIs with supporting case studies, validating ROI and value of product capabilities.
Lead product development on $2 million custom project for Fortune 4 client, nurturing executive relationships while ensuring intuitive UX design and testing for SaaS platform accessibility.
Designed dozens of workshops for global playbook, boosting customer satisfaction scores by 25%.
Developed and launched new onboarding surveys and tools, saving time and boosting confidence.
Published 70 product ideations based on feedback from prospects and customers, helping product teams to understand our ideal customer and drive the development of vital people-first product innovations.
Co-founded the Unily Women's Network, advancing DEI&B across the organization, evidenced by hosting quarterly events and launching an inclusive ideation portal to help break down silos across departments.
2020 | New York, NY, USA
WORK 2040: FUTURE OF WORK IN A SUSTAINABLE WORLD CONFERENCE
Futures Thinking Consultant
Design a futures thinking workshop for 150 business professionals with the UN’s SDGs as the north star, build a facilitation team to launch the workshop at conference sponsored by PVH and EY, resulting in developing 100 corporate executives and thought leaders in innovative storytelling of emerging futures
2018-2019 | New York, NY, USA
Strategic Consulting and Product Lead, MBA Internship
Developed branding packages for product visibility and pioneered go-to-market strategy for AR/VR technologies, driving new market development and elevating brand visibility across 10 start-ups.
Led qualitative user research in healthcare setting to inform product ideation, integrating design thinking in product development, clarifying UX intuitiveness and improving product value through storytelling.
Speaker and thought leader for start-ups at technology pitch competitions and meet-ups.
2018-2019 | New York, NY, USA
FORDHAM, GABELLI SCHOOL OF BUSINESS
VIA.IO Consultant for “Future of Customer Service” for MBA Credit
Targeted white space for customer service in 5 years and developed generational user experience insights
Researched and defined future customer service community system on blockchain
Developed outline for business model proposition and Initial Coin Offering (ICO)
Graduate Research Assistant, Professor Michael Pirson
Compiled and drafted 250+ page business textbook on humanistic management and ESG
Researched and proposed brand strategy for new responsible leadership program at request of Dean.
President, Fordham Graduate Net Impact
Facilitated 18 bi-monthly board meetings
Board organized 8 events and engaged 250+ student and business leaders on ESG in a variety of different industries (Finance, Real Estate, Technology, Fashion)
Designed design thinking workshops to empower 80+ business stakeholders with sustainable strategies
2016-2017 | New York, NY, USA
Consultant, Brand and Production
Pitched brand strategy and media campaigns valued between $90K to $200K, increasing market penetration with short-format social media campaigns and introducing cutting-edge technologies such as ASMR.
Lead production operations for photo and video, enriching brand storytelling through multi-media.
2009-2016 | New York, NY
Founder and President
Launched and expanded a Made in NYC certified luxury fashion start-up, culminating in an award-winning brand and a robust B2C go-to-market strategy, which propelled $2M in sales revenue.
Built design and production operations, led creative photoshoots, delivered retail sales of over 500 products across multiple collections, significantly enhancing brand visibility and market penetration, while fostering a high-touch services experience that nurtured the customer’s relationship to brand.
Cultivated over 1000+ client relationships and secured prominent press coverage in NYTimes and Good Morning America, utilizing brand storytelling and building highly personalized retail engagements.
Built and directed teams in the design and development of over 500 luxury products, leveraging data analytics for pricing and market targeting and overseeing P&L, highlighting strong leadership and problem-solving capabilities in a complex market environment.
Expanded brand visibility in the global fashion industry as co-founder of Humans Who Design and recipient of inaugural NYC Design Entrepreneur award, helping to drive industry adoption of a B2C business model.
2011 | Paris, France
Brand Consultant
Researched 45 years of prototypes, patterns, prints, photographs, and founder history in the archives and interviewed designers, seamstress and retail directors at the historic Maison Ungaro on Ave Montaigne, resulting in an authentic and forward-thinking brand story and design direction for CEO and Board.
2003-2008 | New York, NY
Design Director
Led design team projects for 1000+ new products, achieving global market penetration and multi-brand expansion, by fostering innovation across creative, art, production, merchandising, and retail teams.
Launched a new brand, enhancing the company's portfolio and driving significant revenue growth.
Spearheaded strategic creative projects, including launching the first custom polo project for e-commerce, demonstrating exceptional design, problem-solving and project management skills.
2003-1992 | Available on LinkedIn
EDUCATION
FORDHAM UNIVERSITY, GABELLI SCHOOL OF BUSINESS
Master of Business Administration, GPA 3.8
Dean’s Service Exemplar Award
President of Fordham Graduate Net Impact
VP of Fordham Graduate Marketing Society
INSTITUTE FOR THE FUTURE
Certificate in Futures Thinking
RUTGERS UNIVERSITY, DOUGLASS COLLEGE
Bachelor of Arts, Art History, GPA 3.85
Phi Beta Kappa
Fellowship | Credits from Sorbonne University, Paris IV
FASHION INSTITUTE OF TECHNOLOGY
Associate in Applied Science, Fashion Design, GPA 3.53
Magna Cum Laude
ADDITIONAL
Languages | Native English and Proficiency French
Software | Microsoft Office, Powerpoint, Excel, Photoshop, Illustrator, Tableau, SPSS Modeler, SPSS Statistics, Product Data Management
Awards | MBA Service Exemplar Award, Made in NY Fashion, Design Entrepreneur NYC Award
Interests | Gardening, Meditation, Hiking, Tennis, Snowboarding, Art, Writing, Reading